FOR IMMEDIATE RELEASE

Contact Information:
David T. Cheatham
Bio-Hydration Research Lab, Inc.
800-531-5088 x 120
dcheatham@hydrateforlife.com

Dana Oertell-Scoby
Maestro Communications
650-533-9299
upbeat@maestrocommunications.com


bio-hydration Research Lab, Inc.
Before the Heat Strikes, Hydrate

Don Baylor, Manager of the Chicago Cubs; Bill Holloway, Founder of Bio-Hydration Research Lab Inc.; Dr. Gene Steiner, Radio Host, Share Tips on Preventing Dehydration and Heatstroke

SAN DIEGO, CA - August 6, 2001 - The tragic death of Korey Stringer, right tackle for the Minnesota Vikings, is a reminder that many of us do not properly hydrate our bodies when temperatures soar. It doesn't matter if you're doing strenuous exercise or just being exposed to a high heat index -- by the time you get thirsty, your body is already dehydrated which is all the more reason to remember to drink enough fluids, especially water-- before dehydration occurs.

Bill Holloway, CEO and founder of Bio-Hydration Research Lab, Inc. in San Diego, makers of Penta™ drinking water, says that most people have no idea how much liquid they really need, and when they need it, to avoid dehydration. "We are told that we should drink 8 glasses of water a day, but proper hydration is really based on body weight and how active you are," said Holloway. "A 200 lb. man who works out a lot needs more water than a 100 lb. woman working in an air-conditioned office. Essentially you need to drink ½ your body weight in ounces daily, and more if you're active or subject to high temperatures. It's important to drink all day long. Of course, water in its purest form is the best hydrator. Beverages with sugars or caffeine actually slow the hydration process because the body's cells must first process the extra ingredients before they allow the pure water in. When cells are extremely dehydrated, heat stroke can result."

Don Baylor, Manager of the Chicago Cubs and avid Penta water drinker, agrees. "For hot and muggy days, you have to prepare beforehand," Baylor says. "Hydration is definitely needed in our sport and I know that football players and all athletes that exert a lot of energy, need to hydrate. When the heat index is going to be very high, I start pumping players with water one day before or even two days before."

Dr. Gene Steiner, host of "Healthy Advice," a syndicated radio health show on KRLA NewsTalk radio in Los Angeles, is a huge advocate of proper hydration. He says that the elderly and children are particularly at risk for heatstroke and dehydration - the elderly because their bodies don't tell them soon enough to drink before they're already dehydrated, and children because they drink more sodas and other beverages with sugars than they do water. "Amazingly, for the elderly, 40 to 50% of deaths occur because of dehydration," said Dr. Steiner. "And kids, they just don't drink enough water which is so important to laying down bone density up to the age of 25. Parents and kids don't realize that soft drinks actually leach out the calcium important to building strong bones."

Both Bill Holloway and Dr. Steiner agree that to avoid heatstroke and dehydration, people should take the following steps:
  1. Drink a glass water first thing in the morning before eating to jumpstart your metabolism.
  2. Drink constantly throughout the day, every 15 to 20 minutes or so.
  3. Avoid beverages with sugars, caffeine and sodium; they actually slow the hydration process.
  4. Drink water in advance, during and after exercise to reduce post-workout soreness.
  5. Drink water to clean the system if under unusual stress (chemical, physical or emotional).
A new drinking water on the market called Penta actually hydrates the body faster because its smaller H2O clusters enter the bloodstream more rapidly. To prevent dehydration, the body's cells need pure water. The smaller the molecular arrays, the quicker the cells hydrate. A pure drinking water with no additives or preservatives, athletes and consumers claim that Penta boosts athletic performance and physical endurance; improves mobility; accelerates healing and reduces edema (swelling); reduces soreness after exercise; increases energy and alertness; increases metabolic rate and fluid exchange; is an effective delivery agent for nutrients; provides optimal absorption of vitamins and supplements, and helps moisturize hair and skin. Penta has no known side effects.


About Penta / Bio-Hydration Research Lab, Inc.

During an experiment to remove dissolved solids from water, Bio-Hydration Research Lab, Inc.'s co-founders, Bill and Mike Holloway, discovered Penta's formula by accident. Through a series of physics tests, they found that water could be stabilized for maximum hydration efficiency thereby hydrating and energizing the body faster than any other water. In 1999, San Diego based Bio-Hydration Research Lab, Inc. introduced Penta to the world as the first molecularly restructured drinking water with no artificial ingredients, additives or calories. Penta is available in more than 600 health food outlets and specialty stores nationwide. For a list of retailers or to learn more about Penta, please visit www.hydrateforlife.com.

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Disclaimer: The US Food & Drug Administration has not evaluated these claims. This product is not intended for the prevention, cure or treatment of any disease.


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